It delivers a big ROI, and I cannot lie, friends. Many companies use social media to promote business goals, including increasing their revenue. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. So don’t be shy one of the best ways to promote on social media is to shout your values from the rooftops. They want to see what you stand for and how you treat your employees. They want to know what your environmental and charitable commitments are. People aren’t looking for 500 posts about your latest sale. So, as a brand, you can promote content that aligns with your corporate values. Inclusiveness, for example, is integral to 73% of Gen Z and 72% of Millennials when it comes to buying decisions.
A whopping 82% of shoppers reported wanting a consumer brand’s values to align with their own. That’s only three things! Build brand loyaltyĬonsumers vote with their wallets. 49% of all internet users regularly look up brands on social media networks.Īll you gotta do is be where they are (social media), deliver the quality content they want, and have a half-decent (okay, fully-decent) product or service. Guess what? Customers are already looking for you on social media. Having a huge audience of carbon-based life forms is one thing, but here are the real benefits of social media. Even that alone is a big business benefit of social media. That’s a 10% rise from last year and a lot of potential eyes on your promotional materials. Okay, but first, why even bother promoting on social media?įor starters, there are now 4.62 billion people using social media globally. Why promote your business on social media? Also use it to track results and present the plan to your boss, teammates, and clients. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.
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